Learn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital marketing campaigns.
To support our community at a time when employees and organisations are being financially impacted by the coronavirus outbreak, DMA and IDM Members can now apply for a 50% subsidy on all IDM Home Learning products and services for individuals; benefit from lower-cost access to online education that will provide enhanced skills and development. Applicants can choose […]
We are living bite-sized lives: multitasking and quickly changing. As a result, learning needs to be ubiquitous: to happen everywhere and not just in the classroom. Modular Learning – part of the IDM’s Corporate Online Learning offering – is a study approach that considers the contemporary demands of learner lifestyles that might hinder longer periods of focussed […]
This award winning professional qualification course provides DPOs and Senior Marketing Managers with a solid working knowledge of the practical implications of the GDPR. Validated by the DMA.
Learn how to confidently build Search Engine Optimisation (SEO) and Pay per Click (PPC) campaigns that optimise your organic search results and paid search performance.
Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.
Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI.
The professional certificate in social media will teach you how to use data to create customer focused social media strategies. You will be taken through the entire lifecycle of developing an overarching social media strategy and a campaign based strategy.
If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you.
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and DPA18.