IDM Award in Email Marketing

Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.

During your Qualification in Email Marketing, you will learn to:

  • Understand the basic components of email marketing
  • Develop an email marketing strategy
  • Identify how to optimise your email design and structure
  • Understand how to develop creative copy for your email marketing campaigns
  • Review the various approaches for testing email marketing campaigns.

Details

Level

5

Duration

Online (35 CPD hours)

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Course Availability

StartStudy ModeLocationCourse Fee
AnytimeOnlineOnlineS$875.00

NB: All prices above are shown in Singapore Dollars (S$) and are subject to GST at prevailing rates.

Qualification Information

Syllabus

This qualification is made up of nine modules. You will also be required to pass two x one hour online exams.

  • Understand the role of email marketing.
  • Evaluate the use of email marketing as a tool.
  • Assess the strengths and weaknesses of email marketing.
  • Identify who you should send your emails to.
  • Plan when you should send your email.
  • Understand what to include in your email.
  • Understand where the resources come from and why you are sending your emails.
  • Identify your goals and messaging strategy.
  • Understand the sign up form.
  • Learn how to gain valuable data about your subscribers.
  • Learn to drive traffic to your sign up form.
  • Designing emails to capture attention.
  • Optimising email for mobile.
  • Understand the design requirements for different media.
  • Creating copy that converts.
  • Identify wireframes and useful templates for your emails.
  • Identify the factors affecting email delivery.
  • Understand filters and white lists.
  • Learn how to keep your data clean and to a high quality.
  • Understanding what to test.
  • Creating a testing strategy.
  • Key statistics to record.
  • What else you need to monitor and record.

Summary of key learning objectives.

Online

Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials.

Exams and assessments

In order to attain the Award in Email Marketing and use the honorifics Award EM, you must successfully pass two x one hour online exams.

Pass marks and Grades

To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met you will have the opportunity to resit at a later date.

Enquire Now

To learn how we look after your data please see our privacy notice.